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| 01/04/2011 |
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Why you should choose a Lattuada machine
Often in the ADV pages people talk about corporate values, strong points, winning features but usually as abstract concepts, catch phrases striking the audience but after many repetition becoming also senseless and impersonal.
What we have decided to do instead with our new advertising campaign is to define the reasons why, in our opinion, a customer should choose one of our product and then making them concrete with tangible figures and tested data.
Every page will then be devoted to a ‘value’, which will be explained and “justified” through figures concerning for instance the seconds to carry out a maintenance activity, the total average metres processed by our machines, the numbers of options available, the percentage of satisfied customers purchasing a second machine, etc.
Moreover every ‘value’ will also be visualized by a funny “cartoon” video, available on all multimedia channels we use (our miniwebsite tv.adeliolattuada.com, YouTube, Facebook, the digital magazine Glass in It Style). In every episode ‘Mr. Edge’, the typical operator of a typical glass factory, will test all our strong points and the feature distinguishing us.
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