EVOLUTION: since the beginning a basic concept for Adelio Lattuada.
A keyword we find in the adv page celebrating the 30th anniversary as well as in the logo pay off, as a synthesis of the corporate philosophy.

On this primary concept we have decided to base the 2009 campaign “Evolution of species".
Evolution meant as growing path, as total and concrete development but most of all as “reaction” to the market needs.

The surrealistic and symbolic meeting orang-utan/man and old/new machine wants to indicate the meeting point, the synthesis of the evolutionary path, for the nature as for Adelio Lattuada company.

Instinct, intuition, ability, technology.
These are the foundations which have made this path possible.